A brief overview of key copywriting points and understanding.
Copywriting isn’t the same as creating content, drafting a manuscript, or developing an action plan. This is a resource to help better understand the basics of copywriting. The words we use can inspire, motivate, and empower. They also provide our readers with a reason to buy. Learning how to leverage copywriting skills to build our brand is an essential step.
Copywriting is the ability to create the content for promoting your book, selling your brand, or developing a productive channel of sales.
By the end of this book, you’ll understand the essentials.
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